// Services Offered

What We Do

Thirteen things we do, each with a number behind it. The fold under a card shows where its number comes from. Every number with its source is on one page.

Website audit

A free check-up of the site you already have: what is slow, what is broken, what it costs you.

95.9%

95.9% of website home pages fail basic accessibility checks, averaging 56 errors each.

WebAIM, 2026

Details
You get
The free check-up measures speed, security and accessibility on your own site and ranks the fixes. The paid deep read covers every page and link, with a written report you keep.
We need from you
Your web address, and ten minutes on a call or by email.
How long
The check-up runs in minutes; the deep read takes about a week.

More numbers

Since 1996

Since 1996 the Justice Department has held that the ADA applies to what businesses put on the web.

US Department of Justice, Civil Rights Division (ada.gov), accessed 2026 · data 2022

Phone first

Google ranks your site on what it sees on a phone, not on a desktop.

Google Search Central, 2025

Where this number comes from

“95.9% of home pages had detected WCAG 2 failures ... 56.1 per page (56,114,377 total), up 10.1% from 51 per page in 2025”

Quoted directly from the source

A single clean page

One page that says what you do, where you are and how to reach you, fast on a phone.

57%

57% of Americans would still rather shop in person than online, given the choice.

Pew Research Center, 2022

Details
You get
One page, coded by hand, on your domain, your photos, a form or call button, the files yours.
We need from you
What you do in your words, your hours and address, a few photos, and the name on the door.
How long
About a week, often less.

More numbers

Phone first

Google ranks your site on what it sees on a phone, not on a desktop.

Google Search Central, 2025

90%

90% of Americans 65 and older are online, but only 70% have home internet (2025).

Pew Research Center, 2025

Where this number comes from

“When asked whether they generally prefer to buy things online or from a physical store, 57% of U.S. adults say, given the choice, they prefer in-person shopping. A smaller share (38%) opt for an online experience.”

Pew Research Center, For shopping, phones are common and influencers have become a factor – especially for young adults (2022) · pewresearch.org ↗

Quoted directly from the source

A full rebuild

Your whole site rebuilt by hand: fast pages, clean code you own, every page measured before it goes live.

2.5 seconds

2.5 seconds: Google's target for how fast a page's main content should appear.

Google (web.dev), 2024

Details
You get
Every page rebuilt, old addresses redirected, speed and accessibility measured on a phone before launch. The code is yours outright.
We need from you
Your current site, what is missing from it, your photos and words, and an hour to walk through it.
How long
Three to six weeks, depending on the page count.

More numbers

56 errors

56 accessibility errors per home page on average across the top million websites in 2026.

WebAIM, 2026

Theme only

Shopify's theme download leaves out your products, pages, blog posts and images.

Shopify Help Center, accessed 2026

Where this number comes from

“To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.”

Quoted directly from the source

Copy in your own words

Your pages rewritten the way you explain the business across a counter: short, plain, no hype.

83.9%

83.9% of screen reader users say better websites, not better software, would help them most.

WebAIM, 2026

Details
You get
Every page's text rewritten and read back to you, headings that say the thing. The old copy is kept to compare.
We need from you
A conversation about what you do and who you do it for, then your corrections.
How long
About a week for a small site.

More numbers

#1 of 6

Light gray text on a light background is the Justice Department's own example of a barrier.

US Department of Justice, Civil Rights Division (ada.gov), accessed 2026 · data 2022

8th grade

Write at an 8th-grade reading level when your customers are the general public.

Jakob Nielsen, Nielsen Norman Group, 2015

Where this number comes from

“However, in 2026, there was a slight reversal of this trend with 83.9% indicating "better web sites".”

WebAIM, Screen Reader User Survey #11 Results (2026) · webaim.org ↗

Quoted directly from the source

Bios and photos in one visit

We come to you: real photos of your people, place and work, plus a short bio for each person.

67%

67% of Americans have strong confidence in small business, against 17% for big business.

Gallup, 2026

Details
You get
Edited photos of your team, space and work, and a bio for each person in their words. All placed on the site.
We need from you
An hour or two on site with the people there and the lights on.
How long
One visit; the pages update within the week.

More numbers

3 photos

Google suggests at least 3 photos each of your outside, inside, products and work.

Google Business Profile Help, accessed 2026

Still expected

People still expect a Contact page to list a street address, phone number and email address.

Nielsen Norman Group (Anna Kaley), 2019

3 in 4

About 3 in 4 US businesses with staff have fewer than 10 employees.

U.S. Bureau of Labor Statistics, Business Employment Dynamics, accessed 2026 · data 2025

Where this number comes from

“Small business 33 34 27 5 * 1 67 ... Big business 6 11 34 46 2 1 17”

Gallup, Gallup News Service, June Wave 1, Final Topline (June 1-15, 2026) (2026) · news.gallup.com ↗

Quoted directly from the source

Your domain and email

Your own web address, pointed where it should go, with email at your business name, not a free address.

72%

72% of fake-boss and fake-vendor scam emails in early 2026 come from free webmail; Gmail hosts 53% of those.

APWG (Anti-Phishing Working Group), data from member Fortra, 2026

Details
You get
The domain registered or moved into your name, with its settings written down. Email at your own domain on every device, and the logins in your hands.
We need from you
The current registrar login if there is one, and the devices you read mail on.
How long
A day or two, plus the time a domain transfer takes.

More numbers

Since Feb 2024

Since February 2024, every sender to Gmail must authenticate its email; 5,000-a-day senders need all three records.

Google, accessed 2026 · data 2024

5 days

5 days: under ICANN's rules, your registrar must give you the transfer code within five calendar days.

ICANN, accessed 2026

Where this number comes from

“Fortra observed that 72 percent of BEC attacks in Q1 2026 were launched using a free webmail domain. The remaining 28 percent of BEC attacks in Q1 2026 utilized non-webmail domains. Of the free webmail providers, Google’s Gmail was used most often, in 53 percent of cases.”

APWG (Anti-Phishing Working Group), data from member Fortra, Phishing Activity Trends Report, 1st Quarter 2026 (2026) · the vendor’s own data · docs.apwg.org ↗

Quoted directly from the source

Email that proves it's you

Three records in your domain settings (SPF, DKIM and DMARC) tell inboxes your mail is real and stop impostors.

$3 billion

Over $3 billion in fake-business-email losses are reported to the FBI for 2025.

FBI Internet Crime Complaint Center (IC3), 2026 · data 2025

Details
You get
The three records set and checked, a report address that gets read, and a write-up of each one.
We need from you
Access to your domain settings, and a list of every service that sends mail for you: invoicing, booking, newsletters.
How long
A day to set up, then a few weeks of reports to tighten.

More numbers

Top 3

Top 3 riskiest scams for businesses in 2025: fake online orders, fake invoices, then fake-boss emails.

BBB Institute for Marketplace Trust, 2026 · data 2025

Since Nov 2025

Since November 2025, Gmail rejects or spam-folders mail that fails its sender rules.

Google, accessed 2026 · data 2025

1 million

Over 1 million imposter-scam reports reached the FTC in 2025, with over $3.5 billion lost.

Federal Trade Commission (FTC), 2026 · data 2025

Where this number comes from

“Business Email Compromise $3,046,598,558”

FBI Internet Crime Complaint Center (IC3), 2025 Internet Crime Report (published 2026 · data 2025) · ic3.gov ↗

Quoted directly from the source

Listings that agree

Google, Apple, Bing and Yelp listings set up and kept in agreement: same name, hours and phone everywhere.

$53,088

Buying or faking reviews can cost a business up to $53,088 per violation under the FTC's 2024 rule.

Federal Trade Commission, 2025

Details
You get
Each profile claimed or created, with hours, photos, categories and phone matching your site. A short note on answering reviews.
We need from you
The verification code when it arrives (postcard, phone or video), your hours and holiday hours, and a few photos.
How long
A week, plus the wait for verification.

More numbers

68%

68% of people will only use a business rated 4 stars or higher, up from 55% a year earlier.

BrightLocal, 2026

More reviews

Google says more reviews and positive ratings can help a business rank higher in local results.

Google Business Profile Help, accessed 2026

Where this number comes from

“Should the FTC receive additional reports of non-compliance following this notification, it could result in further legal action, including the filing of a federal lawsuit, in which a court could impose civil penalties of up to $53,088 per violation.”

Federal Trade Commission, Warning Letter (template), Division of Advertising Practices, December 22, 2025 (2025) · ftc.gov ↗

Quoted directly from the source

Booking

A booking page that takes appointments while you work or sleep, on a phone, with reminders, under your name.

2% vs 8%

2% no-shows on web bookings versus 8% by phone at the military's Tricare health plan.

University of Missouri (Zhao, Yoo, Lavoie, Lavoie, Simoes), Journal of Medical Internet Research, via PubMed Central, 2017

Details
You get
A booking tool on your site with your services and hours in it. Confirmations and reminders by text or email, and a calendar on your phone.
We need from you
Your services, how long each takes, your hours, and where the calendar lives today.
How long
A week.

More numbers

29.5%

Even for children's checkups, 3 in 10 online bookings at Mayo Clinic came outside business hours.

Mayo Clinic (North et al.), JMIR Medical Informatics, via PubMed Central, 2021 · data 2020

7 words

Under federal rules, any of 7 replies like "stop" or "unsubscribe" ends a customer's consent to your texts.

Federal Communications Commission, 2024

87%

87% of patients use the portal when their doctor encourages it, against 57% when the doctor does not.

Office of the Assistant Secretary for Technology Policy / ONC (HHS), 2025 · data 2024

Where this number comes from

“The US Department of Defense's health care program Tricare achieved a no-show rate of 2% from Web-based scheduling compared with 8% from phone-based scheduling.”

University of Missouri (Zhao, Yoo, Lavoie, Lavoie, Simoes), Journal of Medical Internet Research, via PubMed Central, Web-Based Medical Appointment Systems: A Systematic Review (2017) · pmc.ncbi.nlm.nih.gov ↗

Quoted directly from the source

A form that texts you, a site chat

A contact form that reaches your phone the moment someone sends it. A chat that answers the questions you get all day.

#1 of 12

CAPTCHA tests rank #1 of 12 website problems for blind and low-vision screen reader users, by a wide margin.

WebAIM, 2024

Details
You get
A short form that texts and emails you, with spam filtered. A chat that answers from your own pages and hands off to you. A log you can read.
We need from you
The number to text, the questions you get asked most, and the answers you would give.
How long
A few days for the form; a week with the chat.

More numbers

75% less

People who use their browser's autofill abandon forms 75% less often than people who type everything.

Google Chrome (Chrome for Developers blog, Maud Nalpas), 2024

8 in 10

8 in 10 Americans don't usually answer their cellphone when an unknown number calls.

Pew Research Center, 2020

Color alone

Red text alone to mark required form fields is the Justice Department's example of a barrier.

US Department of Justice, Civil Rights Division (ada.gov), accessed 2026 · data 2022

Where this number comes from

“CAPTCHA remains the most (by a notable margin) problematic item indicated by respondents.”

WebAIM, Screen Reader User Survey #10 Results (2024) · webaim.org ↗

Quoted directly from the source

Custom tools

Estimators, price lists you edit from your phone, admin panels. Small tools built for how your business runs, not a plugin that almost fits.

46%

46% of small employers already use AI, and another 15% plan to start within a year.

Federal Reserve Banks (Fed Small Business), 2026 · data 2025

Details
You get
The tool, built and tested with your real numbers, an admin page for your people, and the code yours.
We need from you
How the job is priced or run today (a spreadsheet, a notepad, a chat), and someone to try it.
How long
Two to four weeks, depending on the tool.

More numbers

25% less

25% less likely to miss an appointment with text reminders: 15% no-shows versus 21%, across 21 studies.

Robotham D, et al. (King's College London), BMJ Open, 2016

71%

71% of small businesses using AI report more productivity; 31% report higher sales.

Federal Reserve Banks (Fed Small Business), 2026 · data 2025

46%

46% of small businesses using AI call accuracy the top problem; 43% struggle to fit tools to their business.

Federal Reserve Banks (Fed Small Business), 2026 · data 2025

Where this number comes from

“Nearly half of firms (46%) reported that their business or its employees currently use AI, while an additional 15% planned to begin using it in the next 12 months. One-third of firms have no plans to use AI.”

Federal Reserve Banks (Fed Small Business), 2026 Report on Employer Firms: Findings from the 2025 Small Business Credit Survey (published 2026 · data 2025) · fedsmallbusiness.org ↗

Quoted directly from the source

Moving off a site builder

Off Wix, Squarespace or a GoDaddy builder and onto pages you own. Your words and images come with you; the monthly bill and the lock-in stay behind.

5 days

5 days: under ICANN's rules, your registrar must give you the transfer code within five calendar days.

ICANN, accessed 2026

Details
You get
Every page and image moved, the old addresses redirected, your domain pointed at the new site. The builder is cancelled once the new site is live.
We need from you
Your builder login, your domain login, and a list of what must not change.
How long
Two to four weeks.

More numbers

1 year

Google says to keep old-address redirects for at least 1 year after moving a site.

Google Search Central, 2026

60 days

Wix: you can't move a domain away within 60 days of buying it.

Wix Help Center, accessed 2026

$22.99

A .com from GoDaddy costs $0.01 the first year, then renews at $22.99 a year.

GoDaddy (GoDaddy Resources blog), 2026

Where this number comes from

“Your registrar must provide you with the AuthInfo code within five (5) calendar days of your request.”

ICANN, FAQs for Registrants: Transferring Your Domain Name (accessed 2026) · icann.org ↗

Quoted directly from the source

A care plan

Monthly updates, backups, uptime watching and a one-page monthly report. The site stays current without you thinking about it.

3-2-1

3 copies, 2 kinds of storage, 1 kept off-site: CISA's rule of thumb for business backups.

CISA, accessed 2026

Details
You get
Updates applied and checked each month, backups you can restore from, a watch on uptime and expiry dates. A monthly report in plain words.
We need from you
A way to reach you when something needs a decision.
How long
Ongoing, month to month.

More numbers

30 days

30 days to restore, then 5 more days, and then anyone can register your old domain name.

ICANN, accessed 2026

Latest only

WordPress says only the very latest update is safe to use; older ones aren't looked after.

WordPress.org, 2026

26%

26% of small-business breaches start with an unpatched software hole in Verizon's newest data; 13% with stolen logins.

Verizon 2026 Data Breach Investigations Report (vendor), 2026 · data 2025

Where this number comes from

“The 3-2-1 rule is a trusted guideline: 3 copies of important files 2 different types of storage media (like a hard drive and the cloud) 1 copy stored off-site, away from your business location”

Quoted directly from the source

Not limited to the above

We investigate how problems relate to systems and real-world situations. If your problem doesn't fit a category above — that's exactly the kind of problem we're built for. Feel free to reach out with details and we'll see what we can do.

Contact us ↗

Relative Dynamics LLC · Newburgh, Indiana · jacob.white@relativedynamics.io

© 2026 Relative Dynamics LLC

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